Today, something happened that completely surprised us:
We've had more visitors to our site than ever before.
The numbers are skyrocketing.
We're updating by the minute and can hardly believe it ourselves.
And then there are the messages.
Lots of them.
Sincere ones.
People writing to us about how strong they find our brand,
how much they love our fashion,
how they celebrate us.
Balm for the soul.
Exactly what you need on dark December days.
But one thing is on our minds:
Our buyers.
More young women are buying than young men.
Even though our fashion is actually made for men.
And now we're here, asking ourselves:
Is there an option open?
Do we have something here that could be bigger than planned?
Or is the market showing us a direction
that we haven't seen ourselves yet?
We don't know yet.
But we will look closely.
Because sometimes growth begins
exactly where you weren't looking.
STSL — evolving.
